| Every year, the makeup industry develops new and | | | | about toxins that are being found in items that are |
| improved formulations of their popular products. | | | | used every day. It seems that on nearly a daily basis, |
| Currently, one of the hottest trends is natural | | | | the medical or scientific community finds yet another |
| cosmetics. Rapidly gaining in popularity, natural | | | | commonly-used chemical that has been linked to |
| cosmetics are taking the makeup industry by storm - | | | | cancer, birth defects, or debilitating diseases. |
| and for good reason. | | | | However, many of these ingredients are used in the |
| 1.Going organic | | | | products that we have come to depend on, like |
| Many women are starting to go organic with the | | | | makeup, personal care products, and cleaners. |
| foods that they eat and the cleaning products that | | | | However, by choosing natural cosmetics, women can |
| they use. It is no wonder that they are also | | | | make an effort to help reduce or even eliminate their |
| considering organics for their beauty products. | | | | exposure to these toxins. |
| Organic and natural cosmetics, just like other organic | | | | 5.Reduce allergens |
| products, do not include synthetic or man-made | | | | Another common problem with traditional cosmetics |
| ingredients. Many also avoid animal testing. This | | | | is that women with sensitive skin can have a hard |
| makes them extremely popular with those women | | | | time wearing them without experiencing a reaction. |
| who are health and environment conscious. | | | | Some traditional cosmetics will make acne and other |
| 2.Natural colors | | | | skin breakouts worse. Natural cosmetics, on the |
| Another trend is natural colors. Natural colors are | | | | other hand, have removed many of the chemical |
| very popular, since many natural cosmetics are | | | | irritants. As an added bonus, the natural ingredients |
| designed to give a natural look, instead of a "made | | | | found in them can actually be beneficial for skin. |
| up" one. Pigments are often derived from vegetables, | | | | Mineral makeup, for example, is rapidly growing in |
| fruits, herbs, and minerals. With natural cosmetics, | | | | popularity and has been shown to help heal skin and |
| your berry-colored lipstick might actually get its | | | | reduce redness. In fact, even women with rosacea |
| coloring from real berries. | | | | have been able to wear mineral makeup beautifully. |
| 3.Natural ingredients | | | | If you are looking to try natural cosmetics, there is |
| Another trend is to opt for natural ingredients. | | | | one thing to remember - as of yet, there is no set |
| Traditional cosmetics often include manmade | | | | standard. Be sure to do your homework and learn |
| ingredients to create the consistency and bonding | | | | how to read ingredient labels before purchasing to |
| that the makeup needs in order to be easy to apply | | | | make sure that you are indeed enjoying natural |
| and wear well. However, natural cosmetics use | | | | cosmetics ingredients. Doing research on different |
| organic oils, minerals, clays, and other natural | | | | cosmetics companies before you buy can help you |
| ingredients to have the same effect. | | | | to decide which ones are the best and offer the |
| 4.Eliminating toxins | | | | best skin care products for your needs. |
| Many women are experiencing a growing concern | | | | |