| It is every person's desire to look and feel as | | | | and health of their bodies. Some people switch to |
| beautiful as possible. To help us fulfill this desire | | | | organic products in order to alleviate skin irritations |
| cosmetic companies have flooded the market with | | | | and allergies caused by the chemicals and synthetic |
| beauty products of all shapes, sizes, fragrance and | | | | ingredients found in traditional beauty products. |
| type. The print media is filled with advertisements for | | | | With the focus lately on saving the planet and living |
| products that will not only make us look more | | | | "green", organic products speaks the right language. |
| beautiful, but will also keep us looking younger for | | | | Only natural organic ingredients are used in products |
| longer. Hollywood stars promote various products and | | | | that are certified as 100% organic. These ingredients |
| attendance at famous fashion shows are at an all | | | | are biodegradable and do not contaminate the |
| time high. | | | | environment. Some companies even make use of |
| We are literally swamped with beauty focused | | | | environmentally friendly packaging for the beauty |
| advertisements and information. All this choice and | | | | products. |
| exposure to various brands can make it very difficult | | | | Another plus point is that the majority of organic |
| for us to decide on the best products to buy. | | | | product manufacturers employ biodynamic agricultural |
| Cosmetic products generate billions of dollars worth | | | | methods that are aimed at a holistic approach to |
| of sales yearly and it is a highly competitive market. | | | | farming. Sustainability and a holistic approach to |
| Over the last ten years organic beauty products | | | | agriculture are very important and biodynamic |
| have rapidly grown in popularity. In 2007 the sales of | | | | methods are used with great success in farms and |
| organic beauty products exceeded $350 million and it | | | | vineyards worldwide. |
| shows no sign of slowing down. One of the surprising | | | | Organic beauty products are easy to buy and most |
| trends with regard to organic beauty products is that | | | | of them are available in supermarkets. These |
| new sales are mostly generated through | | | | products can also be purchased online from various |
| word-of-mouth advertising and not print media. | | | | cosmetic websites and the products will be delivered |
| The consumers of organic cosmetic products tend to | | | | to your doorstep. There are a lot of organic beauty |
| form a strong loyalty towards the brand that they | | | | products to choose from and it is advisable to shop |
| use and almost all of them claim that they will never | | | | around until you find the product that works the best |
| switch back to "normal" cosmetic products ever | | | | for you. The products are not expensive and are |
| again. Most of these consumers proclaim that organic | | | | competitively priced when compared with similar |
| products have had a positive impact on the condition | | | | products that contain chemicals. |