The Natural Health Boom

The 20th century has registered a veritable explosivethan traditional medicine. Studies have showed that
development of alternative medicine. Defined as anyover 70 percent of adults over 50 years of age use
health practice which takes the place of, or is notsome kind of alternative therapy in order to treat
compatible with conventional medicine, alternativeillness and disease and to maintain a good health.
medicine differentiates itself from complementaryAlthough the Western medical community strongly
medicine because it uses only nontraditional methods.opposes these practices, the ascension of alternative
Alternative medicine features a very broad range ofpractices continues. This happens mainly because
practices. While some of the healing therapies comealternative practitioners often point to millenary
from Ancient Chinese principles, like acupuncture, andtraditions, although few clinical trials have proved their
the use of herbal compounds, others are based onefficiency. However, given the advancement of
Ayurvedic or Hindu therapies. The latter include somecomplementary medicine there is now an entire host
of the most well-known therapies, such as theof medical schools where alternative methods are
practice of yoga, diet changes and cultivating thetaught. Moreover, many physicians are now keen on
connection between mind, body, and spirit.learning about alternative medicine, as it offers more
The emphasis on mind, body, and spirit alsooptions in dealing with a medical condition.
constitutes the landmark of holistic health, which canMore and more people now turn to alternative
be both alternative and complementary. One of themedicine because the traditional medicine can not
popular figures of this kind of medicine is Dr. Deepakprovide them the means to cure when experiencing
Chopra, who leans toward alternative rather thana certain condition. In fact, many Western physicians
medical thinking. Despite the fact that he is aacknowledge the already established practices of
graduate of a Western medical university, hisalternative medicine and even recommend these
teachings are largely contested by the medicaltherapies for patients whom they cannot help
community.otherwise. Although a large range of physicians still
Massage, chiropractic techniques and practice,remain skeptical, alternative medicine appears to
meditation, spiritual healing, aromatherapy andmany as a last resort solution.
exercise practices such as Tai Chi are some otherDespite its popularity, alternative medicine is generally
examples of popular alternative therapies. However,not covered by health insurance companies.
there is an almost inexhaustible list of alternativeSometimes chiropractics may be part of a health
practices. In fact, many people use different formsplan, but otherwise nutritional supplements,
of alternative medicine, sometimes even withoutacupuncture, yoga classes, or other alternative
realizing it, for example when they take herbaltherapies must all be paid for by the beneficiary.
supplements or vitamins without seeing the doctorHowever, alternative methods are increasingly popular
first. As such, using the natural supplement Airbornebecause they pay attention not just to the physical
when having a cold instead of consulting the doctorbody, but also to the spiritual, emotional and mental
means that alternative medicine is practiced ratheraspects of one's health.