| Aveda offers natural hair products, natural make up, | | | | of petrochemical solvents took them to the |
| skin care products, and other cosmetic products for | | | | Aboriginal People of Australia. |
| men and women while being environmentally safe. | | | | Until recently, the Aboriginal Peoples who have |
| As a manufacturer of plant-based hair, skin, body, | | | | harvested sandalwood from their lands have received |
| aroma, make-up and lifestyle products, Aveda stakes | | | | a very small percentage of the profits from the final |
| its long-term business model on safe and all natural | | | | harvest. Aveda's partnership with communities of |
| alternatives to the chemical laced products which | | | | Mardu Peoples of Kuktabubba assures responsible |
| many other beauty product companies use. All of the | | | | sourcing and harvesting practices. . For the Mardu |
| Aveda shampoo, conditioner, body lotion, make-up | | | | Peoples, the harvesting of sandalwood provides a |
| and skin care products are made from natural | | | | sustainable economic base for its people. As partners |
| plant-based ingredients. | | | | with Aveda, the Aboriginal Peoples receive fair |
| The Aveda Corporation was founded in 1978 by | | | | payment for their sandalwood harvest, creating a |
| Horst Rechelbacher. He was on a missions to provide | | | | business where all parties benefit. |
| the hair and beauty industry with natural products | | | | The difference in quality and sustainability benefits |
| from sustainable resources that gave the high quality | | | | beauty professionals, consumers, indigenous |
| results demanded by hair and beauty professionals. | | | | communities and the Earth. |
| As such, it was one of Avedas top priorities to | | | | The company is not just about selling products. It |
| incorporate nature and the environment into their | | | | takes it's mission to a much deeper lever in the |
| products and business model. | | | | provision of beauty products and experiences for its |
| Aveda take their commitment to the environment | | | | customers. These include |
| very seriously as is demonstrated my their mission | | | | Lifestyle Salons/Spas: These salons and spas are |
| statement, "To care for the world we live in, from | | | | committed to the philosophy of connecting beauty, |
| the products we make to the ways in which we give | | | | wellness and care for the environment. They offer |
| back to society. At Aveda, we strive to set an | | | | fantastic experiences as well as well as the full range |
| example for environmental leadership and | | | | of Aveda products. |
| responsibility, not just in the world of beauty, but | | | | Concept Salons/Spas: These salons and spas offer a |
| around the world." While leading the way in the | | | | customers a caring and relaxing experience using hair |
| struggle to protect the environment Aveda took | | | | care, skin care and face color exclusively from |
| another major step joining forces with UNESCO and | | | | Aveda. |
| The United Nations Foundation in order to help | | | | Experience Centres: These retails stores are located |
| protect and conserve some of the worlds most | | | | in many large shopping malls and city centres. They |
| important places and resources. | | | | stock the complete line of Aveda products. |
| This story of their search for a source of the | | | | Destination Spas: These are to be found around the |
| essential oil sandalwood typifies the ethos of the | | | | world with each one created for the sole purpose of |
| company. | | | | providing complete relaxation for the body and total |
| Most sandalwood available on the market has been | | | | escape for the mind. They offer luxury facilities and |
| poached in India, sometimes by organized gangs who | | | | the full menu of treatments in a specially designed |
| also poach elephants. Like most essential oils traded | | | | atmosphere. |
| on international markets, sandalwood oil is often | | | | With more and more people wanting do take care of |
| adulterated with petrochemical oils. Aveda's quest for | | | | the planet Aveda is all set to be able to provide men |
| the Earth's purest, finest organic sandalwood oil that | | | | and women with the products they want whilst |
| can be traceably sourced, sustainably harvested and | | | | giving them the knowledge and comfort that they |
| where the oil extraction process uses steam instead | | | | are making a real difference to the environment. |